Pepper Tree Wines Pty Ltd
ABN 67 000 055 470
Last updated: 31-10-26
About this policy
This policy explains how Pepper Tree Wines collects, uses, stores and shares your personal information. We follow the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
What we collect
Depending on how you deal with us, we may collect:
• your name, email address, phone number and delivery address
• your date of birth, so we can confirm you're 18 or over
• your order history and wine preferences
• Wine Club membership details, including your chosen membership and delivery preferences
• payment information (see "Payments" below)
• details you give us when you enter a competition, book an event or tasting, or contact us
• information about how you use our website and emails (see "Cookies and tracking" below)
How we collect it
We collect information directly from you when you:
• buy wine online, over the phone or at our Cellar Door
• join our Wine Club
• sign up to our newsletter
• book a tasting, event or experience
• enter a competition or promotion
• contact us with a question
We also collect some information automatically when you visit our website or open our emails.
Why we collect it
We use your information to:
• process and deliver your orders
• manage your Wine Club membership, including scheduled shipments and payments
• confirm you're old enough to buy alcohol
• respond to your enquiries
• run competitions and events
• send you news and offers, if you've agreed to receive them
• understand how people use our website so we can improve it
• show you relevant ads on other websites and social media
Marketing
We'll only send you marketing emails if you've signed up to our newsletter, joined our Wine Club, or otherwise agreed to hear from us, or where the law allows it. Every marketing email includes an unsubscribe link, and you can opt out at any time by using that link or emailing us.
We don't send marketing messages by SMS.
Payments
Payments are processed by our payment providers. We don't store your full card number. For Wine Club members, our Wine Club platform securely stores a token that lets us process your scheduled payments.
Cookies and tracking
Our website uses cookies and similar tools to understand how visitors use the site and to show relevant ads. These include:
• Google Analytics, to see which pages are visited and how people find us
• Meta (Facebook and Instagram) pixel and Google Ads, to show our ads to people who have visited our site
• Klaviyo, to track email opens and clicks and personalise the emails we send
These tools may collect your IP address, browser type, the pages you view and the products you look at.
You can block or delete cookies through your browser settings. You can also manage ad preferences through your Google and Meta account settings. Blocking cookies may affect how parts of our website work.
Who we share it with
We don't sell your personal information. We share it only with:
• businesses that help us run our operations, such as our online store, Wine Club and email platforms, payment providers, couriers and our digital marketing agency
• competition or event partners, where you've entered a promotion run with them
• government or regulatory bodies, where we're required or authorised by law
We require these businesses to keep your information confidential and use it only to provide services to us.
Overseas storage
Some of the service providers we use store information outside Australia, including in the United States and Canada. We choose providers that have strong privacy and security practices in place.
Automated decisions
Our online store uses automated fraud screening to check orders for signs of fraud. This uses information such as your name, billing and delivery address, IP address and payment details. Orders that are flagged are reviewed by a member of our team before any decision is made. If you have a question about your order, please contact us.
Storage and security
Your information is stored in secure online platforms and, in some cases, in our office. We use physical, electronic and procedural safeguards to protect it, and access is limited to staff who need it to do their job.
If a data breach is likely to cause you serious harm, we'll notify you and the Office of the Australian Information Commissioner (OAIC) as required by law.
How long we keep it
We keep your information only as long as we need it for the purposes above or to meet legal requirements. After that, we delete it or remove anything that identifies you.
Browsing without identifying yourself
You can browse our website without telling us who you are. To buy wine, join the Wine Club or enter a competition, we'll need your details.
Under 18s
Our products are only for people aged 18 and over. Our website isn't intended for anyone under 18, and we don't knowingly collect their information.
Accessing and correcting your information
You can ask to see the personal information we hold about you, or ask us to correct it. Email us at the address below. You can also update some details yourself by logging in to your account on our website.
We'll respond within 30 days. In rare cases we may be unable to provide access, and if so we'll explain why.
Complaints
If you have a concern about how we've handled your information, please email us with the details. We'll acknowledge your complaint within 5 business days and aim to resolve it within 30 days.
If you're not happy with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au or on 1300 363 992.
Changes to this policy
We may update this policy from time to time. The latest version will always be on our website; with the date it was last updated.
Contact us
Pepper Tree Wines
86 Halls Road, Pokolbin NSW 2320
Email: ptwinery@peppertreewines.com.au
Phone: (02) 4909 7100
